Chief Marketing Officer (CMO)
SVJ Beauty Equipment, Dnipro, Ukraine
05/2024 - Present
www.ulka-global.com
- Development and implementation of marketing strategies;
- Product positioning on the market;
- Conducting competitor analysis;
- Analysis of target audiences;
- Management of advertising campaigns through various channels including social media, Google Ads;
- Development and optimization of landing pages;
- Working with large budgets for advertising campaigns;
- Increasing brand awareness;
- Coordinating marketing efforts with sales, product development, and customer support teams;
- Monitoring and analyzing the effectiveness of marketing initiatives;
- Launching and managing PR campaigns;
ONLINE MARKETER
MEDINI
11/2019 - 09/2020
- Automation of business processes;
- Management of the SMM department;
- E-commerce marketing;
- Facebook ADS;
- Analysis, optimization, and scaling of advertising campaigns;
- Competitor analysis;
- Target audience analysis.
DIGITAL MARKETING DIRECTOR
Gerchik Trading Ecosystem, Edinburgh, Scotland
06/2022 - 01/2024
gerchik.com
- EdTech/FinTech company;
- Responsibilities included;
- Development and visualization of marketing strategies in MindMap;
- E-commerce marketing;
- Management of social media marketing teams;
- Creation, analysis, optimization, and scaling of advertising campaigns on platforms like Google Ads, LinkedIn Ads, Twitter Ads, TikTok Ads;
- Competitor analysis;
DIGITAL MARKETING LEAD
Top Trading Line/ Wise trading Group, Vilnius
11/2021 - 05/2022
www.ttline.online, www.wiseto.com
- Development and visualization of marketing strategies in MindMap;
- E-commerce marketing;
- Management of social media marketing teams;
- Creation, analysis, optimization, and scaling of advertising campaigns on platforms like Google Ads, LinkedIn Ads, Twitter Ads, TikTok Ads;
- Competitor analysis;
- Target audience analysis;
SENIOR ADS Facebook/ PM
Kharkiv Plant "Polymercontainer" (HZPK)
02/2018 - 10/2019
www.hzpk.ua
- Development of marketing strategies;
- Analysis of brand portfolios, SWOT analysis;
- Positioning of goods/services on the B2B market;
- Competitor analysis;
- Target audience analysis;
- Facebook ADS;
- Special events, standard events;
- Generation of B2B leads;
- Development of sales strategies;
- Analysis of digital channels, promotion, and selection of the most relevant ones for the business;
- Creating custom reports in dashboards;
- Interaction with the IT department;
- Interaction with the sales department.
